While I have titled this Twitter verses Blogging, the heart of this debate goes much further than simply comparing Twitter to your blog. I am sure we must all agree that Twitter has become all the rage for a number of reasons, not the least of which are high profile celebrities that are jumping on the bandwagon.
With all the hype and new found stardom of Twitter, there seems to be a large number of people that are forgetting where the true power lies in the use of Twitter. While in some circles there are starting to murmurings of Twitter replacing other websites such as blogs www.earlynewspaper.com. My first thought was: “In what world is that even possible”.
First of all blogs are not going to go anywhere and it is not likely that Twitter will have any impact on the growth of the blogging community. While there are numerous options when it comes to blogging one of the most popular is WordPress and a quick check of the WordPress site will show that there have been in excess of 3.5 million downloads. Keep in mind this does not take into account the numerous sites such as Blogger, BlogSpot, WordPress.com or TypePad that all provide bloggers a means to get started with a new blog within minutes of creating an account.
While blogging is not a new technology, it is still gaining in popularity as witnessed by the large numbers of small businesses, news sites, Radio stations, TV stations, large corporations and let’s not forget the non-profits who are adding blogging to their marketing on a daily basis.
What is Twitter after all?
Twitter is a communication tool that when used effectively can be a very powerful channel for making new connections, promotional purposes and driving traffic to your primary website. Often referred to as a micro-blog I would contend that that statement is a bit of a stretch. From my perspective Twitter is a very powerful texting program combined with many of the features you would find in a chat room environment.
While my blog posts tend to run on the long side of what you would typically find in a blog posting, in what world could you ever adequately cover any topic of interest in a Tweet? While I will not claim to be as creative when cramming a thought into 140 characters as many, I will be so bold as to say that if you can get all your thoughts into that 140 character space…. I think I will stop that thought while I have not put my foot in my mouth.
The point is that if you truly want to discuss issues important to the growth of your business, challenges faced when just starting a new business opportunity, the importance of personal development as it applies to your success, etc, etc there is simply no way to cover topics of that level of importance in a Tweet.
Your blog (and/or website) are core to your marketing efforts on the internet. They really are the foundation of your internet presence and all of your other marketing efforts online are in support of that foundation. If you are effectively using the tools available to you, at any given time you will be able to pull the important statics about where your new leads are being generated, what keywords brought them to your site, which social media sites provide a constant stream of traffic to you, which pay per clicks are generating the best quality prospects/leads, just to name a few.
Just a few short years ago, it seemed like it would be impossible to make money now blogging, but that is simply no longer the case for a number of reasons. If you have a solid niche to write on and are able to put in the effort, you can make yourself a nice income by writing about something that you love, which is great news for nearly everyone.
The first thing that you must do is learn how to use WordPress. This program makes blogging easy because it will handle all of your HTML and formatting for you. That way, all you will have to do is worry about creating good content that people want to read in order to make money.
WordPress can also be used to build up a squeeze page, which will help you build up a list of potential clients. You can get these individuals to sign up for updates, which makes it much easier to make sales later on in the process.
The way that people actually make money is through advertising and there are plenty of different forms of advertising that can help you make money now. The first way that the majority of people earn money by blogging is through Google AdSense, which is a program that will automatically place ads on your blog based on the content. If your blog generates clicks or sales for these advertisers, you will make money.