There is some debate as to their effectiveness. As the discipline of psychology was evolving at the dawn of the 20th century, the idea of the subconscious and what it could do started coming to light. This concerned some people once the power of it was recognized.
There is no question that the brain operates at a level we are aware of, and one that we are not. It is this fear of the unknown that concerns people. Could we all be turned into mindless drones doing the will of those who feed us subliminal messages?
Not really, but is not completely out of the question either 수원스웨디시.
In the 1950s there was a story of a theater owner flashing messages on the screen; too fast to be noticed by most people, much less comprehended. These messages said things like “Buy Popcorn” or “Drink Cola”. Even if these messages really led to more sales (this story was later proven to be fabricated), not everyone made a mad dash to the concession stand.
Later studies showed that these types of subliminal messages were most appealing to those people who were already hungry or thirsty, and the words flashing on the screen were enough to get them to act in a desired manner. Take notice of that, because it shows that even current subliminals for self improvement are more effective when you need what the message offers, and you are ready to take action of some kind.
While the theater owner’s story was made up, it was enough to get people in an uproar. What would happen if someone harnessed this power for evil purposes, or for financial gain? There are stories of advertisers using subliminal messages, either audio or visual, to increase sales of their products. The UK and Australia passed regulations against the use of subliminal advertising shortly after the theater story took off. In the USA and Canada similar regulations were passed about 15 years later after a few other instances came to light.
It’s not only moving images, but music and print ads as well. When it comes to music, backwards messages in heavy metal music have been accused of fostering violence or encouraging suicide. To the point that musicians have been sued; only to be exonerated after lengthy trials.