Small and medium sized web agencies are in the need to shift from a do it all concept to a more specialized concept, whereby they focus on the design of the website and moreover to the building and managing of the content of the website. Thereby comes the need to use ready made online website builders and content management systems that have a great deal of flexibility and robustness to deal with most of the technical issues of building a website. That kind of partnership will lead to a lower cost of ownership of the website for the agencies and the customer and will avoid constant make-overs of websites that are not bringing the added value required white label seo audit tool.
It will also put a clear demarcation on the responsibilities towards building and managing websites – the technology provider being in charge of developing and maintaining a state-of-the-art tool and the agencies being fully responsible for design and content management. Ultimately the customers can take over the day to day content management of the site, turning to the agencies only for redesign and/or the implementation of new features and applications.
In order for those partnerships to work, there is a need for an online web content management system that can be sort of white labeled and that web agencies and to a certain extend webmasters can use for deploying simple and complex websites and portals for their customers. That white labeled service is a sort of window to the outside world and customers for the web agencies and for the webmasters. Through that service they can not only offer web design facilities and web content management services, but also all kinds of value added services related to web building and web management. SEO and related services are coming to mind here.