Search engine optimization is the process of positioning a website in a way as to be ranked highly for searches. Search engine marketing helps to give a website more visibility and more traffic and consequently success in its purpose. There are many methods, tactics and processes used to improve a website search ranking. A digital Agency help in developing a successful SEO marketing campaign. The agency helps in developing a platform that will market your website in the most optimal way. The following ‘do’ and ‘don’t’ tips will be of assistance when seeking to improve your website performance through digital agency SEO.
Do Not Use Black Hat SEO
Back hat techniques are methods and tactics used to improve websites that are illegal. These techniques are ideally used to trick the search ranking software to ranking a website higher that it ought to. Some of these tricks may work temporarily but will sooner or latter get a website penalized or black listed. When seeking the services of a digital agency, you must ensure that the tactics used are legal. This will ensure that your website remains stable at high search rankings. Some of the known black hat tactics include using invisible text with excessive use of keywords, link spamming on blog comments and forum posts and content mirroring Black hat forum.
Do Not Over-market a New Website
Another tip that you should look out for when search engine marketing is to avoid getting excessive links to your website when it is very new. This will get your website to be de-listed on your preferred keywords. Search algorithms assume a slow growth in new unknown websites. Therefore, if you try and seek a lot of links to your website or to link to many inner pages of your website, search engines will penalize your website by denying it favorable ranking for targeted keywords.
Do Not Compromise Content Quality for SEO
It is very tempting to concentrate on search engine marketing and forget about value delivery. Therefore, you need to ensure that your website content and services remain relevant as you continually seek success in your search engine marketing.
Do Use Social Media for Marketing
Some of the areas that are giving ranking preference is in social media marketing. Social websites such as Facebook and Twitter are very popular and website with a strong social media presence show that they are more modern and serious about their marketing. Therefore, such websites are getting better ranking. Therefore, ensure that your digital agency has a social media marketing strategy to keep your website relevant and ranking well in searches.
Do Consistently Add Links to Your Website
SEO is more of a marathon than a sprint. Your digital agency needs to have a long term approach towards search engine marketing. The linking, advertising and SEO processes need to be applied consistently over a long period of time to reap the full harvest of the campaign.
Do Seek for New and Better Keywords
When undertaking search engine marketing, you need to continually look for more relevant keywords to focus on so as to get more valuable traffic to your website. Getting the right keywords requires good keyword tools and an experienced digital agency.